Monday, December 23, 2019

Wildfires And Its Effects On Our Environment - 977 Words

All too often in the Western U.S., we hear things like, Fire danger is extremely high or, We are in a tinder box right now. By mid-summer, our surroundings dry-out and it seems conditions become perfect as we segue into a fifth season. Wildfire Season. Wildfires can wreak havoc! Millions of dollars are spent annually, preparing for Wildfires. Money is allocated for education, training, and preparing to fight Wildfires. Money is spent fighting them and protecting structures that might be in the way. Wildfires can be costly, but they also impact us in other ways. Wildfires tax our resources. They impact our structures and influence where we build and how we build. Wildfires affect our health, especially for those who have health concerns. Wildfires impact our weather and overall environment. Wildfires can even be deadly, impacting our communities. Over the past 30 years, Wildfires have become more frequent and have increased in size. Records show that all vegetated continents have ex perienced uncontrolled fires. (Science Magazine) According to the American Geophysical Union, The total area these fires burned increased at a rate of nearly 90,000 acres a year -- an area the size of Las Vegas. Individually, the largest wildfires grew at a rate of 350 acres a year. (Science Daily, 2014) After taking a more in depth look at the ecoregions, it was discovered that The rise in fire activity was the strongest in certain regions of the United States: across the RockyShow MoreRelatedGlobal Health And Climate Change1525 Words   |  7 PagesHealth Organization (WHO) as a risk to the health of the population and is now classified as one of the greatest health risks of the 21st century (WHO, 2016). Climate change is not just a danger to the environment, but a global threat to our health and it must be recognized as an emergent issue as our climate is becoming altered progressively faster than expected. At this time, emission of greenhouse gases, such as carbon dioxide, is warming the earth significantly faster than anticipated. AccordingRead MoreThe Effects of Wildfires1348 Words   |  6 Pagesthe effects that wildfires have on every worldwide country really has left its mark on the land. As written by world renowned wild fire spokesperson Smokey the Bear, â€Å"Every year, wildfires sweeps through parts of the United States setting wilderness and homes ablaze. On average these raging infernos destroy about four to five million acres of land a year. But in 2012, wildfire burned more than 9.3 million acres, an area about the size of Massachusetts and Connecticut combined† (U.S. Wildfires). DestroyingRead MoreThe Effects Of Air Pollution On The Central Valley Essay1572 Words   |  7 Pageswithout thinking about how they are harming not only the environment but also the health and well being of humans. 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Heatwaves and hurricanes are nothing new, but in 2015, Austin, TX had 38.5 more days above 100 °F since 1970 (â€Å"U.S. Faces Dramatic Rise in Extreme Heat, Humidity†) and the average numberRead MoreThe Climate Change Of The Global Energy Budget935 Words   |  4 Pagesa re taken from the earth or its atmosphere. Most of the adverse effects that are happening in the global energy budget are not because of how much we are taking from the earth, but because of how well we are using those resources. Over the past few years, with the help of new technology, we can track the climate changes and were able to link them to some of the natural disasters that has happened. In a nutshell; we are cooking up our earth. Not only us, but the beings that do not use coal for generatingRead MoreMedia In Media767 Words   |  4 PagesResearching One’s Source Media, a source that we use to obtain our information. Media representation can either be good, bringing movements such as BLM to light, or it can be bad, giving hate groups the attention they want. In the end, all media has the same goal. And that is to distribute information with a bias. This goes for media representation in natural disasters as well. Often times, there are many aspects that are at play during a disaster, that are overlooked. It is up to the consumerRead MoreClimate Change : Global Warming1509 Words   |  7 Pagesmain cause. Ever since the Industrial Revolution humans have been releasing more and more carbon dioxide, which is accumulated in the atmosphere, this leads to the creation of the greenhouse, this disrupts our Earth’s climate. The greenhouse effect is when the energy from the sun drives the earth’s weather and climate and heats the earth’s surface, in turn the earth will radiate that energy back into earth which will cause a rise in temperature on earth because the gasses retainRead MoreClimate Change Is A Serious Problem For The Planet Earth975 Words   |  4 Pagesis the rise in the temperature of the earth’s surface mainly credited to the increased levels of Carbon dioxide in the atmosphere. Climate change is a serious problem for the planet earth that have leaders from around the world worried about its effects. The rise of sea level, the melting of the glaciers on Antarctica due to the emission of carbon dioxide (CO2) and other greenhous e gases in the atmosphere is threatening the life of people living in many different big cities around the world. ClimateRead MoreGlobal Warming Is The Increase Of The Earth s Surface Temperature1039 Words   |  5 Pagesissue that according to livescience.com â€Å"is when the gradual heating of earth’s surface, oceans and atmosphere.† Many of these things about global warming and that contribute to global warming many people are unaware, for instance, the cause and effect of global warming, how it affects the United States on a national level, and a local level. According to nationalgeographics.com, scientist learned that â€Å"there are several greenhouse gases that are responsible for global warming and we humans giveRead MoreThe Effects Of Global Warming On Our Environment1595 Words   |  7 PagesGlobal warming is already having significant and harmful effects on our communities, our health, and our climate. Sea level rise is accelerating. The number of large wildfires is growing. Dangerous heat waves are becoming more common. Extreme storm events are increasing in many areas. More severe droughts are occurring in others We must take immediate action to address global warming or these consequences will continue to intensify, grow ever more costly, and increasingly affect the entire planet—including

Sunday, December 15, 2019

Quadratic Equation and Marks Free Essays

Tak Nga Secondary School 2010-2011 Mid-year Exam Form 4 Mathematics (Paper I) Time allowed: 1 hour 15 minutes Class:________ Name:__________________( ) Marks: ________/ 60 Instructions: 1. Write your name, class and class number in the spaces provided on this cover. 2. We will write a custom essay sample on Quadratic Equation and Marks or any similar topic only for you Order Now This paper consists of THREE sections, A(1), A(2) and B. Each section carries 20 marks. 3. Attempt ALL questions in this paper. Write your answers in the spaces provided. Supplementary answer sheets will be supplied on request. Write your name and class number on each sheet. 4. Unless otherwise specified, all working must be clearly shown. . Unless otherwise specified, numerical answers should either be exact or correct to 3 significant figures. 6. The diagrams in this paper are not necessarily drawn to scale. Page 1 of 9 Section A(1) (20 marks) 3n ? 5m =4. 2 1. Make n the subject of the formula (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ___________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ 2. Calculate (? 3 + 5i ) ? (2 + 7i ) . 4 + 8i (6 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ___ _________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ _____________________________ _______________________________ ___________________ Factorize (a) 2r 2 + 20r + 50 , (b) r 2 + 10r + 25 ? s 2 . (4 marks) ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ _______ ____________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ Page 2 of 9 3. 4. If f ( x) = x 2 ? 1 and g ( x) = 3 x + 2 , find the value of 2 f (0) + 3 g (1) . (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ _________________ ___________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ 5. Solve the equation 1 2 x ? = 3 by the quadratic formula. (Give the answer in surd form. ) 2 (4 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ __________________ __________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ _____________________________________________ _______________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ Page 3 of 9 Section A(2) (20 marks) 6. In the figure, the straight line passing through A and B is perpendicular to the straight line passing through A and C, where C is a point lying on the x-axis. (a) Find the equation of the straight line passing through A and B. (2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ______________________________________ ______________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ (b) Find the coordinates of C. 3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ _________________ ___________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ Page 4 of 9 (c) Find the area of ? ABC. (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ______________ _____ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ 7. Consider the function f ( x) = x 2 + bx ? 20 , where b is a constant. It is given that the graph of y = f (x) passes through the point (5, 10). (a) Find b. 2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ _____________ _______________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ (b) Let k be a constant. If the equation f ( x) = k has two distinct real roots, find the range of values of k. (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ________________ ____________________________________________ ___________________ ____________________________________________________________ __________________ Page 5 of 9 8. Suppose P(x) = 2 x 3 ? (h ? 1) x 2 ? 18 x + k . P(x) is divisible by (2x + 1). When P(x) is divided by (x – 2), the remainder is – 40. (a) Find the values of h and k. (4 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ _________________________ ___________________________________ __________________ ____________________________________________________________ ___________________ (b) Factorize P(x) completely. (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ___________ _________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ Page 6 of 9 Section B (20 marks) 9. It is given that ? and ? are the two roots of the equation 2Ãâ€"2 + 8x ? = 0, where ? ?. (a) Write down the values of ? + ? and . (2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ (b) Find the value of each of the following expressions without solving the equation. (i) ? 2 + ? 2 (ii) ? ? ? (iii) ? 2 ? 2 (6 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________ ________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ __________________ __________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ (c) Form a quadratic equation with roots ? 2 + ? 2 and ? 2 ? ? 2 . (2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ________________________________________________ ____________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ Page 7 of 9 10. It is given that f ( x) = ? 2 x 2 ? 6 x + c . The graph of y = f ( x) cuts the x-axis at A and B and also cuts the y-axis at C(0, 20). (a) Find the value of c. (1 mark) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ (b) Find the coordinates of A and B. (2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ___________________________ _________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ (c) Find the area of ? ABC . (2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ______________ ______________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ Page 8 of 9 (d) By the method of completing square rewrite the equation y = f ( x) in the form y = a( x ? h) 2 + k . Find the vertex of the graph and axis of symmetry of the graph. (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________ ________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ______________________________________ ______________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ (e) Find the domain and co-domain of f(x). 2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________ ________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ END OF PAPER Page 9 of 9 How to cite Quadratic Equation and Marks, Papers

Saturday, December 7, 2019

Marketing Communications of Starbucks

Question: Describe about the Marketing Communications of Starbucks? Answer: Introduction Marketing communication is the desired strategy that is used by various organizations for communicating with the respective customers. The communication process is considered to be of great importance for any organization as it helps to understand the desired requirements and the issues of the respective customers (Carroll, 2013). This report will evaluate the desired marketing communication strategies of Starbucks of United Kingdom. Market research is the complementary part of the communication process which helps in understanding the desired requirements of the customers and the information is then transferred to the suppliers of the raw materials (Farmer, Brown, Reilly Bevan, 2013). Marketing communication mix strategies play vital role in promoting the significant growth of the organization to a large extent. Summary of the organization The Starbucks has created its reputation throughout the United Kingdom by offering the best and high quality of the services to the customers (Starbucks Coffee Company, 2016). Starbucks is the American coffee company as well as the coffee house chain (Finne Grnroos, 2009). The chain was established and founded in 1971 in Washington. The corporation offers the wide range of the food products and services to the respective customers. These consist of hot and cold drinks and different coffee products. The company became first profitable the year 1980s. The company used different promotional strategies to evaluate its significant growth and to capture the entire market segments ("Googles latest accomplishment: refining marketing practice", 2012). Integrated marketing communication is the desired concept in the marketing management that helps in integrating all the marketing process to improve the brand reputation and brand value of the concerned organization (Gordon Miller, 2012). Star bucks used the tool of integrated marketing communication in order to increase the effectiveness of the organization and this also enhanced the customer satisfaction level. Critical analysis of Marketing Communications strategy Marketing communication plays the major role in developing the proper relationship with the customers. The marketing communication models are merely based on research studies that explain the working of the communication process for marketing a particular product (Grundspenkis, 2010). There are different types of models in the marketing communication for any of the particular company. It is evident to know that Marketing Communications can make or break particular brand by creating the desired image of the brand in the minds of the respective customers (Hooley, Piercy Nicoulaud, 2012). There are different models such as AIDAS MODEL, DAGMAR MODEL, MODEL OF JOYEE, ADVERTISING EXPOSURE MODEL and HEIGHTENED APPRECIATION MODEL. For the better understanding of the concepts of marketing communications, AIDAS MODEL has been taken into consideration. This is one of the most oldest and popular communication models that help in establishing the desired relationship with the respective customer s of the concerned organization (Spanyol, 2014). The hierarchical model was proposed for selling with the different ages and it was given bay St. Elmo Lewis in the year 1990. These stages are like attract, attention, interest, maintain, to get the desired customer and creating the desired of the customer (Levinson, Meyerson Scarborough, 2008). There were certain changes in the model and later on the model that was proposed was AIDAS which stands for Attention, Interest, Desire, Action and the complete permanent satisfaction. The various stages in this process describe the marketing communication strategy for the consumers (Mclean, 2010). Attention signifies to get the desired attention of the respective customers. The next is the Interest, which aims to give interest to the customers regarding the product by providing sufficient informations to them. On the other hand, it will reveal the information that will satisfy the desired needs of the customers regarding the product. Then th e Outcome which tells the desired opinion of the customers related to the product delivered to them. It helps it understanding the feedback or the requirements of the consumers that will help in satisfying their particular needs. Next is the desire, which helps in creating the sense of desired in the customers for buying the product. This is mainly done by highlighting the benefits of the products that will help in satisfying the actual needs to the respective customers (Rice Atkin, 2013). The next is the action, which demands the desired demands from the different customers regarding the purchasing of the particular product. The simplest method to get the desired action from the customers is to form a particular toll-free number through which the customers will get in touch with the representatives of the organization. The final stage is the Satisfaction, which helps in evaluating the desired fact that the customer is satisfied after purchasing the product (Richeri, Zhang Jiang, 2013). Thus, Starbuck Corporation uses this method to enhance the effectiveness of its business processes. Evaluation of the analysis The AIDAS model of the marketing communication helps in understanding the desired requirements of the customers related to the products and Services offered by the organization (Scott, 2010). Starbuck is one of the leading companies throughout the United Kingdom and the company has done exceptionally well in capturing the market segments (Seethaler, 2009). The main purpose of this model is to attract the customers towards the products offered by the organization and thus, it will increase the selling of the products in the market segments. It is very important for the organizations to understand the desired requirements of the customers related to the products and services offered by the concerned organization. Satisfied customers are the key to success of the entire organization. Conclusion The report evaluates the facts related to the Marketing Communication Strategy adopted by the well-known company, Starbuck. AIDAS Model has been selected to understand the desired concepts of the marketing communication strategy. This model provides information related to attracting the customers and the ways for influencing the respective customers. Therefore, it is very important for the organizations to understand the desired requirements of the customers and provides services as per the requirements. References Carroll, C. (2013).The handbook of communication and corporate reputation. Chichester, West Sussex: Wiley-Blackwell. Farmer, M., Brown, D., Reilly, P., Bevan, S. (2013). Executive Remuneration in the United Kingdom: Will the Coalition Government's Latest Reforms Secure Improvement and What Else Is Required?.Compensation Benefits Review,45(1), 26-33. https://dx.doi.org/10.1177/0886368713485037 Finne, ., Grnroos, C. (2009). Rethinking marketing communication: From integrated marketing communication to relationship communication.Journal Of Marketing Communications,15(2-3), 179-195. https://dx.doi.org/10.1080/13527260902757654 Googles latest accomplishment: refining marketing practice. (2012).Journal Of Consumer Marketing,29(3). https://dx.doi.org/10.1108/jcm.2012.07729caa.002 Gordon, M., Miller, V. (2012).Conversations about job performance. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press. Grundspenkis, J. (2010).Advances in databases and information systems. Berlin: Springer. Hooley, G., Piercy, N., Nicoulaud, B. (2012).Marketing strategy competitive positioning. Harlow, England: Pearson Financial Times/Prentice Hall. Levinson, J., Meyerson, M., Scarborough, M. (2008).Guerrilla marketing on the Internet. [Irvine, CA]: Entrepreneur Press. Mclean, S. (2010). Analysis of the potential impact of the latest Asbestos Survey Guide upon Asbestos surveys and surveyors in the United Kingdom.J Build Appraisal,6(1), 1-3. https://dx.doi.org/10.1057/jba.2010.10 Rice, R., Atkin, C. (2013).Public communication campaigns. Thousand Oaks, Calif.: SAGE. Richeri, G., Zhang, Z., Jiang, F. (2013). The latest look at media studies in China.Studies In Communication Sciences,13(2), 106. https://dx.doi.org/10.1016/j.scoms.2013.11.003 Scott, D. (2010).The new rules of marketing and PR. Hoboken, N.J.: John Wiley Sons. Seethaler, S. (2009).Lies damned lies, and science. Upper Saddle River, N.J.: FT Press. Spanyol, T. (2014). Nuisance calls latest.J Direct Data Digit Mark Pract,15(4), 348-350. https://dx.doi.org/10.1057/dddmp.2014.31 Starbucks Coffee Company, (2016).Starbucks coffee shops - Starbucks.co.uk. Retrieved 31 January 2016, from https://www.starbucks.co.uk/