Effect of Nursing on Stress Levels of Cancer Patients

Effect of Nursing on Stress Levels of Cancer Patients Does good nursing management can influence the nursing care to reduce stress, anxiety and difficult behaviour in cancer patients as compare to ineffective management plan to achieve better therapeutic outcomes? Search terms that can be used for relevant literature will be nursing management plans for patients with cancer, stress, anxiety, good nurse patient relationship, and challenging behaviours. The research is to explore and summarize the literature based on the published information such as journals, articles, books. The purpose of this review is to identify best practice evidence that examining the cancer patients. The literature review will give direction to plan the study and understand the outcomes. (Burns Grove 2009). The difficult patient behaviour versus good nursing strategies based on the research question (Emold et al 2011). Inclusion criteria included the all publications based on the difficult patient behaviour and good nursing management plans to reduce stress and anxiety in patients. The strength of evidence was based on the hierarchy of evidence with randomised controlled trial and meta-analysis being considered the best evidence as the primary source if available. Other research and levels of evidence was included where evidence was not that much strong. The literature review was undertaken using electronic data bases and catalogues such as CINAHL, science direst, PubMed, for the period of 2007 and 2014. Using the original question the key phrases ‘difficult patient behaviour in oncology’ and good nursing management strategies, stress and anxiety pain, and some psychological factors those can lead to negative outcomes on patients health outcomes and nurses attitude. These search terms highlighted the number of articles on different types of cancer patients then advanced search engine w as used to narrow my search to find out the good sourced information. Going through the abstracts of each of the articles were considered the relevance and quality. Exclusion criteria includes the key words and points those will not be covered in research such as good communication strategies, challenging behaviour and comparison between effective and ineffective management plans. The good literature review and databases mostly covered the qualitative and quantitative criteria based on the clinical question and case scenario. Develop a summary table based on your 15 selected studies (500 words). Based on your summary table, provide a synthesis of the key findings and conclusions in relation to your PICO question (250 words). Support your summary from relevant literature (use in text referencing) Good nursing management plans is one of the most effective and appropriate option for the hospitalised cancer patients. Various research studies have been conducted and analysed the difference between effective and ineffective nursing care plans. Therefore, Evidence from a variety of resources indicate that staff communication, family support, working environment those factors positively influence the patient prognosis according to Rosenzweig et al 2011; Kvale 2007; Karvien et al 2013; Emold et al 2011. However, patients diagnosed with cancer causes significant distress such as mentally and physically strains to themselves and family members (Emold et al 2011). Therefore good communication skill, availability of continued support, involvement of families required to overcome these difficult emotions (Kvale 2007 Vilet et al 2013). Karvinen et al. (2013) Whitaker et al. (2009) identified the relationship between stress, anxiety, intrusive thoughts and compliance to medical care. Cer tain psychological factors such as feelings of hopelessness, physical and mental strains affect the nursing care and patient’s prognosis (Remmers et al 2010). Different intervention strategies have also been discussed in literature such as mindfulness, self-efficacy, emotional support has the beneficial effects to the general health of patients according to Tsang et al. (2012). There are certain factors those influenced the nursing care such as workload, emotional exhaustion, and decision making skills among staff may lead to negative response and affect the patient’s well-being (McCormack et al 2011). However, the literature lacks some efficacy based on the good intervention strategies for staff to overcome the difficult patient’s behaviour. Overall effective nursing management can be structured to enhance physical, psychological, and emotional wellbeing that assists in promoting positive behaviour and good health outcomes among cancer patients.

A look into Brave New World Essay

Many times there is an underlying topic to a novel and what it truly means. For Brave New World, there are many underlying ideas as to the makeup of Aldous Huxley’s novel. For example, themes like science, sex, power, freedom and confinement, drugs and alcohol, society and class, and dissatisfaction as different themes that Huxley produces in the novel. Also there could be many symbols in the novel including, bottles and Ford. Not only are these themes and symbols throughout the novel, but there also could be a direct tie to Brave New World with Freud. Aldous Huxley’s novel, Brave New World is about a futuristic society where humans are made from bottles that go through a brainwashing after their growth in a bottle. Each citizen is instructed to serve the community, they are there to be consumers and workers and to do their job. The bottles are placed in a caste, and according to each caste is how they are to grow up and become a part of society. For example, the Alphas are one of a kind; they are smart, tall and muscular. Contrasting, the Epsilons are grown in batches of 100 identical dumb, ugly and short humans. In order to keep the five castes separate, all but the Alphas are given harmful substances to keep them â€Å"stupid.† In the novel, Mustapha Mond states â€Å"The optimum population†¦ Is modeled on the iceberg- eight-ninths below the water line, one-ninth above (Huxley, 223)† Mond claims that those under the water line are actually happier than those above it, another reason being that those in the upper castes are more seen and are the face of the society whereas those in the lower casts are of non-importance. In both Brave New World and in Freud’s studies, there is a lot of focus on the sexual aspect of human life. In Brad Buchanan’s article â€Å"Oedipus in Dystopia: Freud and Lawrence in Aldous Huxley’s Brave New World† Buchanan claims that throughout Huxley’s life, he often rejected Freud and his ideas, however, the tone of Brave New World speaks otherwise (Buchanan, 75). Freud studies the psychosexual stages throughout a child’s life; this idea relates to the life that Huxley portrays in his novel. In Brave New World, sex is a major focus in the community’s day-to-day activities, no one gets married, and everyone can â€Å"have† everyone. There are no direct ties to each other, and there is no problem of over population because of all the babies being made in bottles on the assembly line. This creates a power in the makers’ ability, because the babies are made to their specification. Power is another theme in Brave New World. In the novel, the citizens are brainwashed to be happy with the laws and not to â€Å"fight the man† when it comes to changing the laws because they have been programmed to love the laws and their entirety. This power is bolstered by the endless supply of drugs, the ability to be promiscus, the denial of history or future as any alternative to the present, and with the brainwashing at a young age. This is directly influenced by the freedom and confinement theme within the novel. Citizens are always in a state of imprisonment, but because they have been conditioned to love their servitude, no one seems to have any problems with it. This also creates the theme of dissatisfaction. This society leaves something to be wanted, mostly individuality, passion and love because individuals have been programed to be happy, those who do feel this dissatisfaction are confused by it and completely unsure of how to act. Most of the individuals that are experiencing dissatisfaction are often turned to drugs. In Brave New World, soma is used quite frequently throughout the novel. Soma is described as the perfect drug; for example, it has all of the benefits (calming, surrealistic and 10-hour long highs) without all of the negatives (no guilt or hangovers). Like the early brainwashing, the citizens are also conditioned to love this drug, and they use it to escape any momentary bouts of dissastification. Along with the many themes throughout the novel, there are also many symbols that correlate with them. One symbol is the bottle, if taken in a way that we see these bottles today, this could be an extreme designer baby technique. This symbol of the bottle could be that if designer babies become even larger than they already are, that an entire society will be completely made up of these â€Å"designer babies†. Ford as a symbol in the novel reveals the new world’s value system. Henry Ford is famous for the perfection of mass production and the assembly line. In the new world, humans are mass-produced and grown with the help of the assembly line. With Ford as the new world’s deity, efficiency, production, and consumerism are the most important values whereas with a more traditional deity, morality, compassion and piety are the most important values. Even though, the new world may seem like a place of happiness and carefree living, it is warped beyond all being. There are many themes in the novel with a symbol that could correlate to the true meaning of what the novel means. Works Cited Buchanan, Brad â€Å"Oedipus in Dystopia: Freud and Lawrence in Aldous Huxley’s Brave New World† Journal of Modern Literature. 25.3/4. (2002) 75-89. Print Huxley, Aldous Brave New World. New York: 1946. Print.

Throughout My Life I Have Struggled With My Weight,...

Throughout my life I have struggled with my weight, depression, anxiety, and attention defecit disorder. I have narcolepsy, which causes me to always be tired. If I didn’t exercise, I would be so much more tired. It’s amazing to read all the many ways exercise affects the body in a positive way. Regular exercise helps with alertness in people of all ages. Regular exercise by a pregnant mother can even help with the brain development of the newborn. John Hatey is a selfless, generous, heroic man who found a problem and needed to solve it. Why are kids in Physical Education not actually exercising and then falling asleep in classes? Book Choice The book I chose to read and review is â€Å"Spark the revolutionary new science of exercise and the†¦show more content†¦It is selfless, heroic, and generous of him to do the research in order to help students. In the end, more people were educated on his theories of the benefits of exercise and this information helped them as well. John Ratey believed a P.E. class was pointless for children. Many were shy and didn’t partake in the activities. He noticed the alertness and higher grades of the students that did participate and wanted to help the students who weren’t very alert and had poor grades. His selflessness is very admirable. He didn’t perform case studies at several different schools for himself, but to help others. I knew exercise was beneficial in lowering depression, boosting your immune system, and a really great de-stressor. I didn’t know the impact it has on newborns whose mothers exercised regularly throughout pregnancy. There’s a lot of arguments about the safety of exercising while pregnant. James Clapp, an obstetrician and professor of reproductive biology at Case Western Reserve University, did a case study with 65 newborns who were each 5 days old; 34 newborns whose mother exercised regularly throughout pregnancy and 31 newborns whose mother did not. The newborns of the active mother scored better in 2 out of 6 tests. These newborns were able to calm themselves better after a loud noise or visual disturbance, and they were more responsive to stimuli. Clapp believed the brain of the newborn of an active mother was more developed. When theShow MoreRelatedThe Effects Of Serotonin On The Central Nervous System Essay1157 Words   |  5 PagesThe â€Å"Jolly† Neurotransmitter If you have been diagnosed with depression, you most likely will be told it is due to a deficiency of serotonin. Serotonin is regarded by many people as the basic neurotransmitter, or chemical hormone, that regulates mood. It plays the central role in the regulation of human mood and temperament. Serotonin is an inhibitory neurotransmitter which works with the excitatory sympathetic systems, like adrenaline and dopamine, in the central nervous system. Most widely researchedRead MoreThe Mentally Ill As A Proxy Solution For The Gun Crisis837 Words   |  4 PagesAdvocating for the mentally ill has become my life quest, yet the sad truth is that the rule of law does not fully protect this population of people. All to often the rights of individuals living with mental health conditions are infringed upon by elected officials who see the mentally ill as a proxy solution for the gun crisis we face in America. This minority group of society is seen as the perpetrator of violence and crime when data clear articulates the opposite. Yet, the data is ignored, theRead MoreMy Experience At High School850 Words   |  4 Pageshaving a lot of small, reflective moments when life calms into a soft, background noise. I keep remembering things that I never thought could be forgotten in the first place. I’m still a senior in high school and nostalgia, coupled with intense anxiety for the future, leads to these memories resurfacing. Some are silly or fun, and others are overwhelmingly emotional. Particularly, the night where I decided to keep living and moving forward. I truly am who I am today because of a heartfelt conversationRead MoreEffects Of Social Media On Female Body Image1717 Words   |  7 Pagesand everyone else.† This was stated by Arielle Cutler, who studied the recent effects social media has on the female body image. Not only has media made women feel insecure about their bodies but it pinpoints exactly what bothers them. It could be weight, skin pr oblems, height, and even a clothing style. 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Expressing an Opinion in German

If youve got an opinion, the German language has a ton of ways to express it. Not all are as straight forward as Ich stimme zu  (I agree). Some are phrases and idioms you need to memorize to carry on a natural-sounding conversation.   Here are some common ways to your opinion in German.   Expressing Agreement and Disagreement Das ist zweifelhaft.  Ã¢â‚¬â€œ   That is doubtful.Das stimmt (nicht).  Ã¢â‚¬â€œ   Thats (not) right.Da haben Sie (Un)Recht. –   You are (not) right.Das finde ich auch. –   I think so, too.Sie haben (nicht) recht. –   You are (not) right.Da bin ich ganz Ihrer(anderer) Meinung. –   I completely (dis)agree with you.Ich teile Ihre Meinung. –  I share your opinion.Natà ¼rlich/Selbstverstà ¤ndlich (nicht)!  Ã¢â‚¬â€œ Of course (not)!Darà ¼ber sind wir uns einig.  Ã¢â‚¬â€œÃ‚  Were in agreement with that.Genau/Eben. – Exactly.Da stimme ich mit Ihnen à ¼berein. – I completely agree with you.Da muss ich widersprechen.  I have to disagree with that.Ganz und gar nicht.  Not at all/Absolutely not.  Keinesfalls. – No way.Auf keinem Fall. – Absolutely not.Wir sind damit einverstanden. - We agree on that.Ich bin fà ¼r/gegen ... – I am for/against ...Ich bin pro/contra ... – I am for/against ...Da liegen Sie và ¶llig falsch. – Youre completely wrong with that.So ein Quatsch/Was fà ¼r ein Blà ¶dsinn! – What nonsense/rubbish! Expressing Indifference Das ist mir egal.  Ã¢â‚¬â€œ Its all the same to me/I dont care.Es ist mir và ¶llig gleichgà ¼ltig. – I dont care at all.Das macht mir nichts aus. – It doesnt matter to me.Macht nichts. – Doesnt matter.Das ist mir wurscht. – I couldnt care less.Ich habe nichts dagegen. – I have nothing against it.Meinetwegen †¦ – As far as Im concerned ...Von mir aus †¦ - As far as Im concerned ...   Asking for Somebodys Opinion Was halten Sie von †¦? – What do you think of ...?Was denken Sie à ¼ber ....? – What do you think about ...?Wie ist Ihre Meinung à ¼ber ...?  Ã¢â‚¬â€œ What is your opinion on ...?Wie ist Ihre Ansicht à ¼ber ...? – What is your view on ...?Wie finden Sie ...? – What do you think of ...?Sind Sie der Meinung, dass ...? – Are you of the opinion of/that ...?Sind Sie der Ansicht, dass ...? – Are you of the view that ...?

Wildfires And Its Effects On Our Environment - 977 Words

All too often in the Western U.S., we hear things like, Fire danger is extremely high or, We are in a tinder box right now. By mid-summer, our surroundings dry-out and it seems conditions become perfect as we segue into a fifth season. Wildfire Season. Wildfires can wreak havoc! Millions of dollars are spent annually, preparing for Wildfires. Money is allocated for education, training, and preparing to fight Wildfires. Money is spent fighting them and protecting structures that might be in the way. Wildfires can be costly, but they also impact us in other ways. Wildfires tax our resources. They impact our structures and influence where we build and how we build. Wildfires affect our health, especially for those who have health concerns. Wildfires impact our weather and overall environment. Wildfires can even be deadly, impacting our communities. Over the past 30 years, Wildfires have become more frequent and have increased in size. Records show that all vegetated continents have ex perienced uncontrolled fires. (Science Magazine) According to the American Geophysical Union, The total area these fires burned increased at a rate of nearly 90,000 acres a year -- an area the size of Las Vegas. Individually, the largest wildfires grew at a rate of 350 acres a year. (Science Daily, 2014) After taking a more in depth look at the ecoregions, it was discovered that The rise in fire activity was the strongest in certain regions of the United States: across the RockyShow MoreRelatedGlobal Health And Climate Change1525 Words   |  7 PagesHealth Organization (WHO) as a risk to the health of the population and is now classified as one of the greatest health risks of the 21st century (WHO, 2016). Climate change is not just a danger to the environment, but a global threat to our health and it must be recognized as an emergent issue as our climate is becoming altered progressively faster than expected. At this time, emission of greenhouse gases, such as carbon dioxide, is warming the earth significantly faster than anticipated. AccordingRead MoreThe Effects of Wildfires1348 Words   |  6 Pagesthe effects that wildfires have on every worldwide country really has left its mark on the land. As written by world renowned wild fire spokesperson Smokey the Bear, â€Å"Every year, wildfires sweeps through parts of the United States setting wilderness and homes ablaze. On average these raging infernos destroy about four to five million acres of land a year. But in 2012, wildfire burned more than 9.3 million acres, an area about the size of Massachusetts and Connecticut combined† (U.S. Wildfires). DestroyingRead MoreThe Effects Of Air Pollution On The Central Valley Essay1572 Words   |  7 Pageswithout thinking about how they are harming not only the environment but also the health and well being of humans. 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Media representation can either be good, bringing movements such as BLM to light, or it can be bad, giving hate groups the attention they want. In the end, all media has the same goal. And that is to distribute information with a bias. This goes for media representation in natural disasters as well. Often times, there are many aspects that are at play during a disaster, that are overlooked. It is up to the consumerRead MoreClimate Change : Global Warming1509 Words   |  7 Pagesmain cause. Ever since the Industrial Revolution humans have been releasing more and more carbon dioxide, which is accumulated in the atmosphere, this leads to the creation of the greenhouse, this disrupts our Earth’s climate. 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ClimateRead MoreGlobal Warming Is The Increase Of The Earth s Surface Temperature1039 Words   |  5 Pagesissue that according to livescience.com â€Å"is when the gradual heating of earth’s surface, oceans and atmosphere.† Many of these things about global warming and that contribute to global warming many people are unaware, for instance, the cause and effect of global warming, how it affects the United States on a national level, and a local level. According to nationalgeographics.com, scientist learned that â€Å"there are several greenhouse gases that are responsible for global warming and we humans giveRead MoreThe Effects Of Global Warming On Our Environment1595 Words   |  7 PagesGlobal warming is already having significant and harmful effects on our communities, our health, and our climate. Sea level rise is accelerating. The number of large wildfires is growing. Dangerous heat waves are becoming more common. Extreme storm events are increasing in many areas. More severe droughts are occurring in others We must take immediate action to address global warming or these consequences will continue to intensify, grow ever more costly, and increasingly affect the entire planet—including

Quadratic Equation and Marks Free Essays

Tak Nga Secondary School 2010-2011 Mid-year Exam Form 4 Mathematics (Paper I) Time allowed: 1 hour 15 minutes Class:________ Name:__________________( ) Marks: ________/ 60 Instructions: 1. Write your name, class and class number in the spaces provided on this cover. 2. We will write a custom essay sample on Quadratic Equation and Marks or any similar topic only for you Order Now This paper consists of THREE sections, A(1), A(2) and B. Each section carries 20 marks. 3. Attempt ALL questions in this paper. Write your answers in the spaces provided. Supplementary answer sheets will be supplied on request. Write your name and class number on each sheet. 4. Unless otherwise specified, all working must be clearly shown. . Unless otherwise specified, numerical answers should either be exact or correct to 3 significant figures. 6. The diagrams in this paper are not necessarily drawn to scale. Page 1 of 9 Section A(1) (20 marks) 3n ? 5m =4. 2 1. Make n the subject of the formula (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ___________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ 2. Calculate (? 3 + 5i ) ? (2 + 7i ) . 4 + 8i (6 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ___ _________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ _____________________________ _______________________________ ___________________ Factorize (a) 2r 2 + 20r + 50 , (b) r 2 + 10r + 25 ? s 2 . (4 marks) ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ _______ ____________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ Page 2 of 9 3. 4. If f ( x) = x 2 ? 1 and g ( x) = 3 x + 2 , find the value of 2 f (0) + 3 g (1) . (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ _________________ ___________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ 5. Solve the equation 1 2 x ? = 3 by the quadratic formula. (Give the answer in surd form. ) 2 (4 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ __________________ __________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ _____________________________________________ _______________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ Page 3 of 9 Section A(2) (20 marks) 6. In the figure, the straight line passing through A and B is perpendicular to the straight line passing through A and C, where C is a point lying on the x-axis. (a) Find the equation of the straight line passing through A and B. (2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ______________________________________ ______________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ (b) Find the coordinates of C. 3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ _________________ ___________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ Page 4 of 9 (c) Find the area of ? ABC. (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ______________ _____ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ 7. Consider the function f ( x) = x 2 + bx ? 20 , where b is a constant. It is given that the graph of y = f (x) passes through the point (5, 10). (a) Find b. 2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ _____________ _______________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ (b) Let k be a constant. If the equation f ( x) = k has two distinct real roots, find the range of values of k. (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ________________ ____________________________________________ ___________________ ____________________________________________________________ __________________ Page 5 of 9 8. Suppose P(x) = 2 x 3 ? (h ? 1) x 2 ? 18 x + k . P(x) is divisible by (2x + 1). When P(x) is divided by (x – 2), the remainder is – 40. (a) Find the values of h and k. (4 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ _________________________ ___________________________________ __________________ ____________________________________________________________ ___________________ (b) Factorize P(x) completely. (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ___________ _________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ Page 6 of 9 Section B (20 marks) 9. It is given that ? and ? are the two roots of the equation 2Ãâ€"2 + 8x ? = 0, where ? ?. (a) Write down the values of ? + ? and . (2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ (b) Find the value of each of the following expressions without solving the equation. (i) ? 2 + ? 2 (ii) ? ? ? (iii) ? 2 ? 2 (6 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________ ________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ __________________ __________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ (c) Form a quadratic equation with roots ? 2 + ? 2 and ? 2 ? ? 2 . (2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ________________________________________________ ____________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ Page 7 of 9 10. It is given that f ( x) = ? 2 x 2 ? 6 x + c . The graph of y = f ( x) cuts the x-axis at A and B and also cuts the y-axis at C(0, 20). (a) Find the value of c. (1 mark) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ (b) Find the coordinates of A and B. (2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ___________________________ _________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ (c) Find the area of ? ABC . (2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ______________ ______________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ Page 8 of 9 (d) By the method of completing square rewrite the equation y = f ( x) in the form y = a( x ? h) 2 + k . Find the vertex of the graph and axis of symmetry of the graph. (3 marks) ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________ ________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ______________________________________ ______________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ (e) Find the domain and co-domain of f(x). 2 marks) ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________ ________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ __________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ ____________________________________________________________ ___________________ END OF PAPER Page 9 of 9 How to cite Quadratic Equation and Marks, Papers

Marketing Communications of Starbucks

Question: Describe about the Marketing Communications of Starbucks? Answer: Introduction Marketing communication is the desired strategy that is used by various organizations for communicating with the respective customers. The communication process is considered to be of great importance for any organization as it helps to understand the desired requirements and the issues of the respective customers (Carroll, 2013). This report will evaluate the desired marketing communication strategies of Starbucks of United Kingdom. Market research is the complementary part of the communication process which helps in understanding the desired requirements of the customers and the information is then transferred to the suppliers of the raw materials (Farmer, Brown, Reilly Bevan, 2013). Marketing communication mix strategies play vital role in promoting the significant growth of the organization to a large extent. Summary of the organization The Starbucks has created its reputation throughout the United Kingdom by offering the best and high quality of the services to the customers (Starbucks Coffee Company, 2016). Starbucks is the American coffee company as well as the coffee house chain (Finne Grnroos, 2009). The chain was established and founded in 1971 in Washington. The corporation offers the wide range of the food products and services to the respective customers. These consist of hot and cold drinks and different coffee products. The company became first profitable the year 1980s. The company used different promotional strategies to evaluate its significant growth and to capture the entire market segments ("Googles latest accomplishment: refining marketing practice", 2012). Integrated marketing communication is the desired concept in the marketing management that helps in integrating all the marketing process to improve the brand reputation and brand value of the concerned organization (Gordon Miller, 2012). Star bucks used the tool of integrated marketing communication in order to increase the effectiveness of the organization and this also enhanced the customer satisfaction level. Critical analysis of Marketing Communications strategy Marketing communication plays the major role in developing the proper relationship with the customers. The marketing communication models are merely based on research studies that explain the working of the communication process for marketing a particular product (Grundspenkis, 2010). There are different types of models in the marketing communication for any of the particular company. It is evident to know that Marketing Communications can make or break particular brand by creating the desired image of the brand in the minds of the respective customers (Hooley, Piercy Nicoulaud, 2012). There are different models such as AIDAS MODEL, DAGMAR MODEL, MODEL OF JOYEE, ADVERTISING EXPOSURE MODEL and HEIGHTENED APPRECIATION MODEL. For the better understanding of the concepts of marketing communications, AIDAS MODEL has been taken into consideration. This is one of the most oldest and popular communication models that help in establishing the desired relationship with the respective customer s of the concerned organization (Spanyol, 2014). The hierarchical model was proposed for selling with the different ages and it was given bay St. Elmo Lewis in the year 1990. These stages are like attract, attention, interest, maintain, to get the desired customer and creating the desired of the customer (Levinson, Meyerson Scarborough, 2008). There were certain changes in the model and later on the model that was proposed was AIDAS which stands for Attention, Interest, Desire, Action and the complete permanent satisfaction. The various stages in this process describe the marketing communication strategy for the consumers (Mclean, 2010). Attention signifies to get the desired attention of the respective customers. The next is the Interest, which aims to give interest to the customers regarding the product by providing sufficient informations to them. On the other hand, it will reveal the information that will satisfy the desired needs of the customers regarding the product. Then th e Outcome which tells the desired opinion of the customers related to the product delivered to them. It helps it understanding the feedback or the requirements of the consumers that will help in satisfying their particular needs. Next is the desire, which helps in creating the sense of desired in the customers for buying the product. This is mainly done by highlighting the benefits of the products that will help in satisfying the actual needs to the respective customers (Rice Atkin, 2013). The next is the action, which demands the desired demands from the different customers regarding the purchasing of the particular product. The simplest method to get the desired action from the customers is to form a particular toll-free number through which the customers will get in touch with the representatives of the organization. The final stage is the Satisfaction, which helps in evaluating the desired fact that the customer is satisfied after purchasing the product (Richeri, Zhang Jiang, 2013). Thus, Starbuck Corporation uses this method to enhance the effectiveness of its business processes. Evaluation of the analysis The AIDAS model of the marketing communication helps in understanding the desired requirements of the customers related to the products and Services offered by the organization (Scott, 2010). Starbuck is one of the leading companies throughout the United Kingdom and the company has done exceptionally well in capturing the market segments (Seethaler, 2009). The main purpose of this model is to attract the customers towards the products offered by the organization and thus, it will increase the selling of the products in the market segments. It is very important for the organizations to understand the desired requirements of the customers related to the products and services offered by the concerned organization. Satisfied customers are the key to success of the entire organization. Conclusion The report evaluates the facts related to the Marketing Communication Strategy adopted by the well-known company, Starbuck. AIDAS Model has been selected to understand the desired concepts of the marketing communication strategy. This model provides information related to attracting the customers and the ways for influencing the respective customers. Therefore, it is very important for the organizations to understand the desired requirements of the customers and provides services as per the requirements. References Carroll, C. (2013).The handbook of communication and corporate reputation. Chichester, West Sussex: Wiley-Blackwell. Farmer, M., Brown, D., Reilly, P., Bevan, S. (2013). Executive Remuneration in the United Kingdom: Will the Coalition Government's Latest Reforms Secure Improvement and What Else Is Required?.Compensation Benefits Review,45(1), 26-33. https://dx.doi.org/10.1177/0886368713485037 Finne, ., Grnroos, C. (2009). Rethinking marketing communication: From integrated marketing communication to relationship communication.Journal Of Marketing Communications,15(2-3), 179-195. https://dx.doi.org/10.1080/13527260902757654 Googles latest accomplishment: refining marketing practice. (2012).Journal Of Consumer Marketing,29(3). https://dx.doi.org/10.1108/jcm.2012.07729caa.002 Gordon, M., Miller, V. (2012).Conversations about job performance. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press. Grundspenkis, J. (2010).Advances in databases and information systems. Berlin: Springer. Hooley, G., Piercy, N., Nicoulaud, B. (2012).Marketing strategy competitive positioning. Harlow, England: Pearson Financial Times/Prentice Hall. Levinson, J., Meyerson, M., Scarborough, M. (2008).Guerrilla marketing on the Internet. [Irvine, CA]: Entrepreneur Press. Mclean, S. (2010). Analysis of the potential impact of the latest Asbestos Survey Guide upon Asbestos surveys and surveyors in the United Kingdom.J Build Appraisal,6(1), 1-3. https://dx.doi.org/10.1057/jba.2010.10 Rice, R., Atkin, C. (2013).Public communication campaigns. Thousand Oaks, Calif.: SAGE. Richeri, G., Zhang, Z., Jiang, F. (2013). The latest look at media studies in China.Studies In Communication Sciences,13(2), 106. https://dx.doi.org/10.1016/j.scoms.2013.11.003 Scott, D. (2010).The new rules of marketing and PR. Hoboken, N.J.: John Wiley Sons. Seethaler, S. (2009).Lies damned lies, and science. Upper Saddle River, N.J.: FT Press. Spanyol, T. (2014). Nuisance calls latest.J Direct Data Digit Mark Pract,15(4), 348-350. https://dx.doi.org/10.1057/dddmp.2014.31 Starbucks Coffee Company, (2016).Starbucks coffee shops - Starbucks.co.uk. Retrieved 31 January 2016, from https://www.starbucks.co.uk/